One of the costlier elements of marketing on the internet is traffic generation. PPC is a very good and swift way to drive targeted traffic to your web site but it can cost a large sum of money. SEO is a great method of generating ‘organic’ traffic but to do this right you need to hire a professional to set up your site.
When most “newbie” Marketers start selling online they are typically competing with limited financial resources. It’s a well recognised fact that to get a productive start online you require traffic. So how can the normal start up enterpriser generate traffic while minimising their business costs? Twitter is the answer to this problem and provides a flawless source of free traffic to your business, if used effectively..
Here are five ways that you can use Twitter to improve your web site traffic.
Use the search facility of Twitter to find people who are discussing your niche search.twitter.com
Participate in conversations, as long as you have something of value to offer.
Look for opportunities to promote your brand
Don’t participate in conversations with unrelated or push sales pitches
Post information thatyou’ve found on the net which may be useful to your followers
Make your profile as detailed as possible, always include a photo and link toyour web site and make the most from using keywords in your profile summary
Share some of your personal interests and hobbies, to let people know that you are real.
Make sure that you are honest, make the profile as “solid” as possible.
Keep your Tweets unprotected
Don’t use DM’s as they are downright spammy and annoying only use DM’s in private conversations.
To get followers you need to let people view your posts, if they areintersting then your followers will grow.
Make Sure That You Post Good Content!
Provide useful and interesting content for your followers, it’s ok to plug the odd product or offer (as long as it’s related). Think about what you write, show people that you have an opinion rather than a borrowed one.
It’s all about being sociable!
Twitter has benefited my online ventures no end, admitedly it is only a small percentage which convert into customers, but by using creative marketing techniques you can build your business, increase your Web traffic and make a very comfortable living online indeed.
