This article addresses the importance of having a Twitter bio which is optimised for the search engines and can mean the success or the failure of your marketing efforts on Twitter. It’s amazing how many people just rush on in and create a Twitter profile which is could do so very much better! Your bio reflects who you are, what you do and what you’re about and I’m constantly surprised by Internet marketers who aren’t considering these factors. Many people believe that it’s just enough to hash together a profile without any thought that simply tweeting will give them the financial returns or the adoration which they desire.

If you’re an Internet marketer then your Twitter bio is one aspect of  your Twitter profile which is incredibly important. It’s essential to optimise your Twitter profile for the search engines and therefore you need to consider the use of your niche keywords on your profile. You need to look at your profile from an SEO perspective because this will influence how your site ranks on the search engines. My Twitter profile has a Google page ranking of five, this is no accident and has been determined by the keywords in my profile and the content of my tweets.

For example, I create Internet marketing software, am an Internet marketer and I work from home.  Here’s my bio as it appears on my Twitter page “I’m a work from home internet marketer, I create software to make Internet Marketing accessible to everyone“, do you see how I’ve incorporated the keywords I want to target into my bio?

Think about what you do and what you’re selling, whether it’s a product or your personality you’ll gain much more exposure on Twitter by addressing this aspect of your profile. Take a look at what you do and perform some research on your keyword phrases with the Google external keyword tool. If you have some keyword analysis software then you can easily determine the keywords in your niche which you should be targeting.

Also when creating your account and your bio try to make the point of using your real name  rather than your brand. It has been suggested that using your real name is better from a psychological angle because people relate better to people,  and Twitter after all is built upon this concept.

The last aspect to consider is to include a URL to your website or blog, don’t just try dropping a Clickbank URL in here and try masking it with a bit.ly type link. Make sure it points to a website that you own, or have hosted on one of the many available free blogging platforms. The Internet marketers are using these types of techniques and simply spamming links are  not the people on Twitter who are making money.

Spending a little time and giving your profile the attention it deserves will reap great rewards, from building a following of people who are interested in you, your brand or what you have two offer, to an increase in traffic to your website and also the associated financial benefits.

How to easily get 700 followers a week on Twitter