Stealth marketing, also known as undercover marketing, is a section of guerrilla marketing. Consumers do not realize the marketing companies are targeting them, often getting excited about a product without purposely considering it. Although stealth marketing is highly scrutinized, it works. Follow the steps below to learn how to conduct stealth marketing for your business or service.

Step 1

Generate a buzz. Word of mouth is a free and trustworthy method of marketing, so tell friends and family about your products and services and get them to pass the message on to their friends, in a way that seems natural and less like an advertisement, the better.

Step 2

Pay an actor to eat or drink a certain product whilst on camera or in a large crowd. Pay models to pose as holidaymakers and ask to take photos of them with their new and latest camera. Be prepared to fool consumers into being marketed to without their knowledge.

Step 3

Make sure the canvasser sounds and acts like a peer of the target audience. The subject matter has to sound genuine and trustworthy for the target consumers to believe in it.

Step 4

Put advertisements in the end of your emails, both personal and professional. Make it a part of your signature and encourage friends to forward funny stories or photos to others.

Step 5

Send advertisements or news emails without disclosing that they are advertisements. Some call it spam or dishonesty, but to conduct stealth marketing you have to be willing to take risks.

Step  6

Make sure everything you do appears spontaneous and natural. Whether it be from you, an actor, your family or paid models, they have to play the part as stealth marketer themselves and never let the consumer know they’re specifically marketing him.

Step 7

Be amusing with your messages. With stealth marketing, it’s important to show how entertaining and worthwhile buying a product or service is to make the consumer feel good about the subliminal advertising and continue to seek knowledge or make a purchase.