This is the second part of my list building series where I look at further techniques for list building, which I currently use and have had success with in the past.
I first stumbled on forum marketing several years ago and it’s a method which I still use with great success today. Essentially you participate in forums within your niche offering value to other people by answering their questions and building yourself a reputation a a person who can be trusted and who also is an authority.
This method still is an old favourite of mine, indeed it is where I got my first big break in Internet Marketing and not only made me a lot of sales online, but also got me some freelancing jobs which gave me the opportunity to work with some big marketers,build some invaluable relationships that have paid dividends over the past few years.
So how does this work in a nutshell, well first you provide value and then you use what is called a signature link, which appears whenever you post a reply to a thread on the forum. When someone clicks on that link they are taken straight to your squeeze page.This literally can be an opportunity to get cash on demand. In the past I’d make a couple of posts a day knowing that those posts would result in sales, it’s a great method and will reap dividends if you use it well.
Example of a forum signature link
I also have some software called Forum Renegade, which will find the niche forums for you to post on and will also find threads by keyword, so you can be ahead of the game, using this software will make you work very efficiently and I recommend you purchase it. You can get hold of Forum Renegade here
Once upon a time Article marketing was a dream, back in the day there was a method called “Bum Marketing” whereby you would create several articles related to the product you were promoting and at the time Google favoured content from article directories like Ezinearticles. So a well written article related to your niche would immediately rank well and you’d consistently make sales.
Alas Google put an end to this strategy, so it’s not really worth the time of day these days. I still pick up the odd sale from articles I wrote back in the day, but the traffic is minimal and I wouldn’t recommend it unless you have a lot of time to waste for very little return. If you look on the Warrior Forum you will see that some people still advocate this as a viable method..suggesting that you publish your articles first on your blog and then submit to the articles to the Article directories…so people will publish your articles on their sites…a very bad Idea these days as Google will penalize you for duplicate content. Don’t listen to the people who promote this strategy, it’s a waste of time.
This is one of my favourite methods of getting traffic although I primarily use it to directly promote affiliate offers. People love video and if you pique their interest, then they will click through to your Squeeze pages. However we are talking quality videos here. One of the techniques that has worked well in the past for me was creating simple presentations using either Powerpoint, Open Office or Google Documents free Presentation application.
I love the latter as it allows me to access my content from anywhere and on any device, Google Drive is a recommended resource in my opinion. Simply create a presentation, add a voiceover and deliver content that will benefit your potential lead. In the resource box below the video add a link to your squeeze page and a description about the product you are promoting.
Videos also have the potential to go viral, so spending a bit of time creating a good video could help you to build a list very quickly. To do this you are going to need some screen capture software the best in my opinion is Camtasia you can download a free trial here, the downside with the trial is that your videos will be watermarked, however it’s a great opportunity to try out this great software…I couldn’t live without it! A free alternative is Camstudio…not quite as snazzy as the former…but “you get what you pays for”. You can download Camstudio here.
You can use other tricks here like adding the “hand written scribe” style videos, these are very effective for immediately getting engagement. One great product I recommend picking up is VideomakerFX you can read my review of this product here, it’s one of those tools that if used well will result in loads of new leads and buyers.
Blogging is also a great way of building a list, posting regularly to your blog with information which will benefit your readers is a must in my book. Not only will it help you to establish yourself as a brand, but it will also help with your list building efforts. You can also drive traffic from your Autoresponder (I use Aweber) and concentrate on building relationships with your subscribers. Having a list that you purely market to is a bad decision, you need to build up a relationship with your subscribers. You need to think less about money and more about providing value, which you can do by sending out a weekly newsletter with information that will appeal to your audience.
This also has a plus effect as the more traffic that gets sent to your blog, the better your authority and rankings will be.
Alas not quite what it was these days due to an over zealous Google. By finding and commenting on blogs within your niche you can drive traffic to your website and your squeeze pages. One of the biggest problems with blog commenting is the amount of Spam, you might have noticed on my blog I have disabled comments, this is due to the amount of crappy spam comments I receive on a daily basis. It’s a bit of a shame really because I would love to encourage discussion here, but having to moderate the blog constantly and sending the rubbish comments to spam hell is not something I have the inclination to do.
However there are some blogs out there where you can post an intelligent comment and get a link back to your site, so it’s still worth a shot!
Question and Answer sites
A few years ago I used to use Yahoo answers and Answerbag to drive traffic to my sites, it was a great method too. All I needed to do was spend a little time searching for people with problems in my niche and answer their questions and then place my site as a resource. I made quite a few sales this way and it was easy work, however because if abuse this method is not as effective as it once was and it’s easy to get your Yahoo account banned…so not the best of choices these days alas, but still worth a shot…to test it out just buy a couple of level 2 Yahoo accounts on Fiverr.
I have given you a list of methods which I use to great success online for list building, I hope that you now feel ready to try some of these techniques and start building yourself a responsive and lucrative email list and start making some good money from your marketing efforts. A very important point to keep in mind while you are building your list is to think about the people who are subscribing, get personal with them, build relationships, remember that they are looking for solutions to their problems and it is your duty to help them. Planned future articles include, setting up a squeeze page for free and product development.
Wishing you great success in your Internet Marketing efforts